tag:blogger.com,1999:blog-86538221385912477222024-03-27T16:53:09.070-07:00Vinay T.S.Vinay T.S.http://www.blogger.com/profile/12026844730147244034noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8653822138591247722.post-67550477824068452162019-06-03T02:08:00.000-07:002019-06-03T02:08:40.801-07:00AI-powered consumer behavior insights in CPG, FMCG and Retail is the new normal<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://1.bp.blogspot.com/-ur_CH207H2I/XPJPQunDS2I/AAAAAAAAAC8/KrNIH1OWCNogFossec75rHai_JKIFES8ACLcBGAs/s1600/shutterstock_559840783.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="266" src="https://1.bp.blogspot.com/-ur_CH207H2I/XPJPQunDS2I/AAAAAAAAAC8/KrNIH1OWCNogFossec75rHai_JKIFES8ACLcBGAs/s400/shutterstock_559840783.jpg" width="400" /></a></div>
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<span style="font-size: small;"><span style="font-family: "trebuchet ms" , sans-serif;"><span lang="EN-US" style="line-height: 115%;">Large CPG enterprises across the
globe spend millions of dollars and thousands of man hours every year
researching and trying to understand consumer behavior. They do this using
conventional modes of research and try to unlock consumer intelligence for product
engineering and marketing teams so they can develop, innovate and promote
brands that are closely aligned with their customer’s needs.</span><span lang="EN-US" style="color: black; line-height: 115%;"> However, using conventional methods including
surveys, questionnaires, focus groups and videos are cost and time intensive,
and may not provide the right ROI. Due
to these 2 critical factors large CPG enterprises are migrating towards immersive
research studies based on videos since the last 2-3 years. </span></span></span></div>
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<![endif]--><b><span lang="EN-US" style="line-height: 115%;"><span style="font-size: large;">AI platforms – disrupting traditional consumer
behavior studies</span><br />
</span></b><span lang="EN-US" style="line-height: 115%;">Marketers and
consumer research divisions in CPG companies are always battling the trifecta
of time-cost-accuracy. With the sheer
volume of market data and manual interventions an analysis can be error-prone,
slow and cumbersome inhibiting time-to-market and informed decision-making. Market
research companies need to work fast and smart and automation of insights generation
would be highly beneficial to help scale, reduce cost and speed. Consumer studies
involving the capture, study and analysis of video data with AI powered video
platforms are disrupting the traditional modes of generating consumer
insights. </span></span><b><span lang="EN-US"> </span></b></span></span><br />
<br />
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><span lang="EN-US" style="line-height: 115%;">Introducing
Streamingo</span></b></span></span></div>
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<span style="font-size: small;"><span style="font-family: "trebuchet ms" , sans-serif;"><span lang="EN-US" style="line-height: 115%;">We are </span><span lang="EN-US"><a href="https://www.streamingo.ai/"><span style="color: blue; line-height: 115%;">Streamingo</span></a></span><span lang="EN-US" style="line-height: 115%;">, an innovative deep learning technology company singularly
focused on providing video-based insights at scale. Our flagship product </span><span lang="EN-US"><a href="https://www.streamingo.ai/consumer-behaviour-insights/"><span style="color: blue; line-height: 115%;">FizzStream</span></a></span><span lang="EN-US" style="line-height: 115%;">, helps generate automated consumer behavior insights from video-based
studies. We are focused on bringing down cost and at the same time, increasing
accuracy and efficiency manifold for global CPG companies. </span><span lang="EN-US" style="color: black; line-height: 115%;">Fizzstream has sophisticated AI research inbuilt into the product, which allows automated leveraging of object, action and human object interaction tagging, generating insights.</span></span></span></div>
<div style="text-align: left;">
<br />
<span style="font-size: large;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><span lang="EN-US" style="line-height: 115%;">Video-based insights saves time, money and
increases ROI</span></b></span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-ZmzUpaBVs_E/XPJZyIyCQRI/AAAAAAAAADU/6kcTcW1RlbcVYk_jaXBTPlwTqJ8vhEXrwCPcBGAYYCw/s1600/Post%2B12_Video_Insights_Save_big.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="900" height="320" src="https://1.bp.blogspot.com/-ZmzUpaBVs_E/XPJZyIyCQRI/AAAAAAAAADU/6kcTcW1RlbcVYk_jaXBTPlwTqJ8vhEXrwCPcBGAYYCw/s320/Post%2B12_Video_Insights_Save_big.png" width="320" /></a></div>
<br />
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "trebuchet ms" , sans-serif;"><span lang="EN-US" style="line-height: 115%;">In
a fast-paced business environment large CPG companies cannot afford to wait for
2-3 weeks for a single consumer research report when the competition is waiting
to close the market share gap at every opportunity. </span></span></span></div>
<div style="text-align: justify;">
<br /></div>
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<div style="text-align: justify;">
<div style="text-align: justify;">
<span style="font-family: "trebuchet ms" , sans-serif;">However, with AI-driven
automated video insights solutions, companies can look forward to save 65%-75%
in costs alone.</span><span style="font-family: "trebuchet ms" , sans-serif;"> Add scalability,
repeatability and automation to the mix and companies have a winning solution. </span></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<a href="https://1.bp.blogspot.com/-LzHrsBMywZ0/XPJZGCKJ7UI/AAAAAAAAADM/vFXlihc3vYsuiG8Gftm3n0k7H_te7fhcwCEwYBhgL/s1600/Post%2B11_Video_Insights_Data.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="900" data-original-width="900" height="320" src="https://1.bp.blogspot.com/-LzHrsBMywZ0/XPJZGCKJ7UI/AAAAAAAAADM/vFXlihc3vYsuiG8Gftm3n0k7H_te7fhcwCEwYBhgL/s320/Post%2B11_Video_Insights_Data.png" width="320" /></a><span style="font-family: "trebuchet ms" , sans-serif;"> </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;">For instance, FizzStream takes only
36-48 hours to analyze upto 500 hours of video on an average. With 70%-80%
accuracy levels and an 85% uptick on speed of analysis, the ROI increase is a
natural outcome. </span><br />
<br />
<span style="font-family: "trebuchet ms" , sans-serif;">Research
says that the market for video-based intelligence is growing at a CAGR of
25.7%. If CPG companies have to win the
battle of the brand, then AI-led video-based insights engine generating
automated insights from customer behavior studies seems to be a great choice to
adopt to stay ahead. </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"> </span><br />
<div class="separator" style="clear: both; text-align: center;">
</div>
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<div class="Normal1">
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;">As
a consumer research analyst, AI-powered video-based insights would certainly
give you an edge in unlocking customer insights and creating an enabling
environment for focused decision-making. Do you agree?</span></div>
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Vinay T.S.http://www.blogger.com/profile/12026844730147244034noreply@blogger.com7tag:blogger.com,1999:blog-8653822138591247722.post-76583615526714488052019-05-20T00:01:00.000-07:002019-05-27T22:09:56.259-07:00How Video Analytics is rewriting the rules of business intelligence<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://1.bp.blogspot.com/-DmDeD43T1sI/XOwT7KnBhVI/AAAAAAAAACU/8Mz3JcsbRmYxtPX6CWJP5jUrI5E5cdjkQCPcBGAYYCw/s1600/shutterstock_1121276306.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="790" data-original-width="1600" height="197" src="https://1.bp.blogspot.com/-DmDeD43T1sI/XOwT7KnBhVI/AAAAAAAAACU/8Mz3JcsbRmYxtPX6CWJP5jUrI5E5cdjkQCPcBGAYYCw/s400/shutterstock_1121276306.jpg" width="400" /></a></div>
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Video-based insights using deep learning and Artificial Intelligence are rewriting the rules of business intelligence today. Businesses across the spectrum including retail, education, sports, media and entertainment, communications, or security, understand that human-powered systems for analysis are inadequate, besides being time and cost-intensive. Video-based insights are shaping the conversation around business and consumer intelligence; why not, after all it’s faster, cheaper, with higher levels of accuracy, powering incisive and results-oriented decision-making.</div>
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<span style="font-size: normal;"><b>Intelligent video-based insights - the new business growth engine</b><br /> Video is increasingly being used to observe and capture behavior patterns, which reflect authentic, not stated behaviors. Intelligent, AI-powered video data analysis and the resultant insights are playing an important role in shaping the new normal for aggregating and analyzing this type of business and market intelligence.<br /> </span></div>
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<span style="font-size: normal;">Technology has enabled collection of humongous amount of data, making data analytics extremely necessary and popular. Data analytics then evolved to include the concept of predictive data analytics which then further evolved to unlocking insights, which actually helped answer relevant and pertinent business questions. The same revolution is taking place in video-based analysis and insights. </span></div>
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<span style="font-size: normal;">In fact, the introduction of AI in video-based insights is starting to lead to a reduction in the number of false positives, human error and is bringing in a greater degree of accuracy and reduced data analysis time. Deep learning technology actually mimics the human brain, continuing to learn and sift and sort large amounts of complex structured and unstructured data, filtering out the unnecessary and focusing on critical data for analysis. <br /> </span></div>
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<span style="font-size: normal;">According to research firm <a href="https://www.alliedmarketresearch.com/video-analytics-market">Allied Market Research</a>, the global video analytics market,is projected to reach USD 14.43 billion by 2025, growing at a CAGR of 21.4%. The <a href="http://www.mckinsey.com/industries/high-tech/our-insights/video-meets-the-internet-of-things">Mckinsey Global Institute</a> also predicts the rise and rise of video-based analytics across industries. Besides, factors such as advanced systems, falling storage costs, cloud technology, improved support, lower Total Cost of Ownership, better and faster feature updates and lower time to deploy and set up, have all been instrumental in the increased proliferation of AI-powered video-based insights solutions. This means that businesses can continue to capture and analyse a large number of video-based data in real-time, faster and more accurately, and reveal insights that aid and abet informed decision-making. <br /> </span></div>
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<span style="font-size: normal;"><b>AI-powered video-insights solutions are adding the fizz</b></span></div>
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<span style="font-size: normal;"><a href="https://www.streamingo.ai/" target="_blank"> Streamingo</a>, is an innovative deep learning technology company, singularly focused on generating automated insights from video analysis at scale. Its flagship solution, <a href="https://www.streamingo.ai/fizzstream/">FizzStream</a>, is a patent-pending video-based insights platform that has the AI-powered sophistication and capability to analyse speech, images and text within a video. It can process video urls and video files, audio files and text files as inputs, and the output is a FizzD video. Now, consumer research cells in FMCG companies can use FizzStream to engineer, position, or market improvements faster and with greater accuracy and efficiency. <br /> </span></div>
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<span style="font-size: normal;">With Artificial Intelligence powered video-based insights businesses are discovering that they no longer have to wait for days and weeks or spend millions to gain deeper insight into what makes their customers tick. Video analysis and insights is the here and now, not a distant future.<br /> </span></div>
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<span style="font-size: normal;">Do you think automated video-based insights will continue to rewrite the rules of business intelligence? Let us know in the comments below. </span></div>
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Vinay T.S.http://www.blogger.com/profile/12026844730147244034noreply@blogger.com0