Video-based insights saves time, money and increases ROI
In a fast-paced business environment large CPG companies cannot afford to wait for 2-3 weeks for a single consumer research report when the competition is waiting to close the market share gap at every opportunity.
However, with AI-driven automated video insights solutions, companies can look forward to save 65%-75% in costs alone. Add scalability, repeatability and automation to the mix and companies have a winning solution.
For instance, FizzStream takes only 36-48 hours to analyze upto 500 hours of video on an average. With 70%-80% accuracy levels and an 85% uptick on speed of analysis, the ROI increase is a natural outcome.
Research says that the market for video-based intelligence is growing at a CAGR of 25.7%. If CPG companies have to win the battle of the brand, then AI-led video-based insights engine generating automated insights from customer behavior studies seems to be a great choice to adopt to stay ahead.
As a consumer research analyst, AI-powered video-based insights would certainly give you an edge in unlocking customer insights and creating an enabling environment for focused decision-making. Do you agree?